Sending a well-crafted event recap email after your event is critical for sharing highlights and follow up. It keeps your attendees engaged and reminded of your brand. A good event recap email should follow the guidelines below.
Thank Your Attendees
It’s important to genuinely thank attendees for their time and participation. Keep this paragraph brief but heartfelt, whether thanking just a few top supporters or all attendees collectively. Expressing gratitude builds goodwill and remind them their support was impactful.
Provide an Event Overview
Beyond just the event goals, recap its key themes, sessions or activities in 1-2 sentences to paint a picture and stimulate recall. For example, “Our financial literacy seminar included workshops on budgeting, investing basics and retirement planning.” Going into deeper detail isn’t needed here.
Share Key Statistics
Gleaning 1-3 quantifiable metrics displays tangible results. Examples include funds raised, turnout numbers exceeding goals, new members recruited, or panel attendance. Including the statistic strengthens by comparison, like “We doubled last year’s fundraising total of $10K by raising $20K this year through your generosity.”
Highlight Memorable Moments
Choose 1-3 especially engaging or impactful moments through photos and 1-2 sentences each. For instance, “The interactive budgeting session had everyone involved as groups raced to stay on track. Or, “Guest speaker Dr. Smith had us all laughing with insightful personal finance anecdotes.” Personal stories resonate best.
Thank Major Supporters
Gratitude for top donors, speakers, sponsors or volunteers requires a short dedicated paragraph with names. Share 1-2 qualities of their contribution that made a difference, like dependable volunteering or a sizeable donation pivotal to success.
Preview Upcoming Opportunities
Briefly tease 1-2 related events, webinars or new initiatives no more than 2-3 sentences each to entice interest without feeling like an advertisement. Provide just enough detail to spark intrigue for further details.
Include a Clear Call to Action
State explicitly what you want recipients to do, whether signing up to volunteer at an upcoming seminar, donating now with a click, sharing event photos, or contacting you to stay informed. A direct call inspires action.
In conclusion, a well-crafted event recap email serves to maintain momentum and engagement after a successful event. Following best practices achieves an impactful communication tool.
As a full-service event agency, Hydse strives to eliminate stress and hassle for our clients by handling every aspect of the planning process from start to finish. Our dedicated project managers will create a customized timeline to keep your event on schedule and on budget. Contact our team today to discuss how we can help bring your gala vision to life through meticulous planning and execution. We’ll work collaboratively with you to deliver an impactful and memorable experience for your attendees.
